Social Media & Branding Expert

We are looking for a high-impact Growth, Social Media & Brand Expert to take ownership of lead generation, brand building, sales conversion, and the full customer journey.

Location: Cambridge, UK (with UK-wide travel to factories, warehouses & client sites)

Job Type: Full-Time, Permanent

Role Overview

We are looking for a high-impact Growth, Social Media & Brand Expert to take ownership of lead generation, brand building, sales conversion, and the full customer journey.

This is a hands-on, field-driven role combining:

  • Social media & video-led marketing
  • Personal brand development for the founder
  • Sales conversion & revenue growth

You will travel across the UK to customer sites, factories, and warehouses, capturing real content, generating enquiries, converting leads, and ensuring a seamless experience from first enquiry through to capturing and aftercare. This role is ideal for someone who is creative, commercially minded, tech-savvy, up to date on trends, and execution-focused.

Marketing, Content & Personal Brand

  • Plan and execute social media strategies that generate real enquiries and measurable results
  • Travel across the UK to capture content: Stone related videos, fabrication, installations, before/after, informative explanation videos, trader interviews, and customer stories
  • Create and publish short-form video content (Reels, Shorts, TikTok, LinkedIn, Instagram, YouTube, and Pinterest)
  • Present confidently on camera, explaining products, processes, and craftsmanship
  • Build and manage both the company brand and the founder’s personal brand
  • Collaborate closely with the media team to ensure consistent output and quality

Sales & Growth Ownership

  • Act as the first point of contact for enquiries (phone, email, WhatsApp, live chat)
  • Proactively follow up and convert leads into confirmed orders
  • Build trust with UK customers through clear, confident communication
  • Maintain relationships to drive repeat business and referrals
  • Work towards clear targets, conversion metrics, and revenue goals

CRM, Systems & Process Ownership (Non-Negotiable)

  • Own and manage the CRM system (leads, deals, tasks, notes, records)
  • Track the full sales pipeline across CRM, WhatsApp, and internal tools
  • Ensure data accuracy and timely updates
  • Monitor follow-ups, payments, delivery milestones, and communications
  • Use systems effectively to reduce delays, errors, and dependency

Service Excellence

  • Deliver a consistently high standard of customer service
  • Handle concerns professionally and resolve issues promptly
  • Represent the company and founder with integrity, clarity, and confidence

What We’re Looking For

Essential

  • Fluent English with UK-standard professional communication
  • Confident on camera and comfortable creating video content
  • Highly organised, detail-oriented, and process-driven
  • Self-motivated, ownership-driven, and target-focused
  • Experience or willing to working with UK or European customers
  • Willingness to travel across the UK
  • Strong sales, marketing, and relationship-building skills
  • Excellent computer literacy and numeracy (mandatory)
  • Proven experience or willing to learn CRM systems and digital tools

Preferred

  • Background in interior design, construction, kitchens, stone, or project-based sales
  • Experience in consultative or high-value sales
  • Understanding of content-led growth and social media funnels
  • Driving licence (preferred but not mandatory)
  • Candidates must hold a valid visa with a minimum of 12 months’ remaining validity. Those who demonstrate strong performance over 12–18 months of service will be considered for work permit sponsorship, with all related costs covered by the company.

Salary & Benefits

  • Salary: £30,000 per annum (depending on experience)
  • Career Progression: Clear path to senior leadership roles
  • Stability: Long-term opportunity in a growing UK business
  • Benefits: Pension and statutory UK benefits

Why Join Us?

This is not a routine marketing role. You will be at the centre of building a nationwide brand, working directly with the founder, travelling across the UK, and playing a key role in scaling a fast-growing business.

Apply Now

For more details email to email@work-tops.com

Work-Tops.com

Press Release

17 August 2026
Press & News, Work-Tops.com
Company News

The Matte And Tactile Finishes Are The Recent Surge Of Interest!!! Says Why - Work-tops.com

17 August 2026 · Press Release

A Work-tops.com report on the 2026 shift toward honed, leathered and textured surfaces and where the market goes next

For most of the last three decades, "good stone" meant "shiny stone". A polished granite or marble worktop was the default finish, the one that photographed well and signalled that a kitchen had been done properly. In our fabrication bays this year, that assumption has quietly stopped holding. More of our clients are asking for surfaces that are touched before they're seen, honed, leathered, brushed and satin, and the data backs up what we're hearing across the counter.

This isn't a passing aesthetic mood. It's a structural shift in how homeowners and designers relate to stone, and it's worth understanding properly if you're specifying, buying, or writing about surfaces in 2026.

The Numbers Behind The Shift

The scale of this move is now well documented, not just anecdotal:

  • 67% of interior designers surveyed predict matte and textured finishes will dominate home decor trends through 2026.
  • Granite remains the renovation material of choice for 41% of homeowners in 2026, but leathered finishing is now one of the most requested upgrades on those same granite specifications, showing the shift is happening within stone loyalty, not away from it.
  • 78% of industry professionals surveyed for the National Kitchen & Bath Association's 2026 Kitchen Design Trends report believe quartz will be the most popular countertop material this year, and matte/honed is increasingly the finish driving that preference, not gloss.
  • Sintered stone – one of the fastest-growing engineered categories – is now formally segmented by finish (matte, polished, textured) in market forecasting, which tells you matte has moved from "customer preference" to "product category" in how manufacturers plan production.

The direction of travel across UK-specific forecasts is consistent with this: 2026 kitchen trend reporting across the UK market describes a move toward "warm minimalism" - tactile", honed and leathered finishes paired with earthy palettes, brushed metals and natural wood, replacing the cool-grey, high-gloss look that dominated the 2010s.

Why Now: The Design Logic

Three forces are converging, and a good PR piece should name all three rather than defaulting to "people like matte now":

1. Fatigue with high-gloss maintenance. Polished stones are so gleaming, and their plus becomes the minus since the super-gleaminess makes the polished stones show visible fingerprints or water spots and light scratching more readily than textured alternatives.

As open-plan kitchens turned worktops into the most-touched, most-photographed surface in the home, that maintenance burden became a daily friction point rather than a one-off styling choice.

2. A broader materials shift. Flat-panel cabinetry, brushed brass and matte-black hardware, limewashed walls and unlacquered woods have all been trending in parallel. Polished stone increasingly looks visually out of step sitting next to these lower-sheen materials; honed and leathered surfaces complete the palette instead of fighting it.

3. Perception reversal. Honed finishes were historically read as "unfinished" or budget alternatives to polished. That perception has fully reversed in premium specifications in 2026: honed and leathered stone now signal considered, contemporary taste, while high-polish surfaces are increasingly read as dated in high-end kitchens.

The Finish Taxonomy: What's Actually Different

This is where most consumer coverage goes generic and where a trade-credible piece should get specific. "Matte" isn't one process:

  • Honed — Ground to a smooth, low-sheen matte using progressively finer abrasive pads, stopped before the polishing stage. Flat, soft-touch surface; the most common route into the matte category.

  • Leathered — Honed first, then rotary-brushed with diamond-tipped brushes that erode the softer minerals in the stone, leaving the harder minerals raised. This is what creates the subtly dimpled, tactile texture and makes veining and mineral structure visually pop in a way flat honing doesn't.

  • Brushed — A lighter version of leathering; less texture, more of a soft sheen with a handcrafted quality.

  • Satin/suede — Sits between honed and polished; a low-lustre finish that reads softer than gloss without full matte flatness.

  • Sandblasted/flamed — Heavier textural treatments, more common on flooring, exterior cladding and heat-treated granite than on worktops.

The practical differences matter for a proof-point-driven article: leathered finishes are genuinely better at concealing fingerprints, minor scratching and water marks than honed alone because the texture scatters light and disrupts reflection. That's a mechanical explanation, not a marketing line, and it's the

The Honest Trade-Offs

A piece written by and for stone professionals should not skip this: matte and textured finishes are not simply "an upgrade" with no cost.

  • Porosity. Honing and leathering open the stone's surface structure slightly more than polishing does, meaning these finishes generally need more diligent sealing to match the stain resistance of a well-sealed polished surface. This is particularly relevant on marble and limestone.

  • Fabrication cost and lead time. Leathering in particular requires additional passes with specialist diamond brushes after honing, which adds labour time compared with a straight polish. Buyers should expect a modest premium and slightly longer fabrication windows on bespoke leathered slabs.

  • Etching on marble. Honed marble shows etching (from acidic spills like lemon juice or wine) less obviously than polished marble because there's no sheen to interrupt it – a genuine functional advantage, not just an aesthetic one.

  • Cleaning products. Textured surfaces can trap residue in a way flat polished surfaces don't, so cleaning guidance needs to be finish-specific rather than generic "stone care" copy.

Presenting both sides, the tactile appeal and the maintenance reality, is what builds authority with readers who've actually lived with a worktop for five years, not just chosen one from a showroom sample.

Material Performance By Category

  • Granite — Takes leathering exceptionally well; darker granites (steel greys and near-blacks) show the texture most dramatically because the mineral contrast is highest.

  • Quartzite — Increasingly the premium choice for honed/matte specifications in 2026, combining marble-like veining with granite-level hardness.

  • Marble — Honed is now frequently preferred over polished, specifically for etch concealment, particularly in busy kitchens.

  • Engineered quartz — Manufacturers have engineered dedicated matte and "velvet" surface ranges (rather than simply honing an existing polished product), often paired with anti-fingerprint coating technology at the factory stage.

  • Porcelain and sintered stone — Matte and textured finishes are now a standard part of the specification menu rather than a special order, reflecting how mainstream the demand has become.

Where The Market Goes Next: Into 2027

A handful of developments point to where this trend consolidates rather than fades:

  • Coating technology matures.
    Nano-structured, hydrophobic anti-fingerprint coatings, already standard on premium consumer electronics and increasingly used on architectural glass and automotive interiors, are migrating into surface manufacturing. Expect more engineered stone and sintered ranges to ship with factory-applied anti-fingerprint and easy-clean treatments layered onto matte finishes, addressing the porosity and maintenance trade-off directly rather than relying on homeowner sealing discipline alone.

  • Hybrid finishes go mainstream.
    Satin and suede finishes, designed specifically as a middle ground between full matte and gloss, are likely to move from niche to standard menu option, giving buyers a way to get some fingerprint resistance without committing to a fully textured surface.

  • Sintered stone becomes a genuine matte-first category.
    With a sintered stone finish (matte, polished, or textured) now a formal market segmentation used in forecasting through 2032, expect manufacturers to design new ranges matte-first rather than treating it as a variant of a polished product.

  • Fabrication efficiency narrows the cost gap.
    As CNC and automated brushing technology for leathering and honing becomes more widespread in fabrication shops, the current price premium on textured finishes should compress, making them more accessible outside the premium tier.

  • Sustainability framing strengthens.
    Textured and honed finishes typically require less energy-intensive final-stage processing than high polish, giving fabricators and brands a genuine sustainability angle to pair with the aesthetic one as environmental credentials become a bigger part of specification decisions.

The Takeaway

This drift of style from polished to matte and tactile isn’t just a colour-finish fad, but it says the evolution of 'what people are looking for this year', and it continues with more advancements and innovations. It’s a convergence of maintenance-driven user preferences, a broader shift toward low-sheen materials across kitchen design, and manufacturers formally restructuring product lines around texture rather than treating it as an afterthought. For anyone specifying, fabricating or writing about stone surfaces heading into 2027, matte and tactile finishes are no longer the alternative to polished ones. Sources referenced: Domino (2026 Countertop Predictions), Caesarstone US, GoSource, Colonial Marble & Granite, Natural Stone City, Premier Granite & Stone, Image Stone Center, GMFI Stone and Cabinetry, SlabWise, Shaw Stone, Grand View Research (Countertops Market Report), Fortune Business Insights (Countertop Market), The Business Research Company (Countertops Global Market Report), 360iResearch (Sintered Stone Market), mykitchenworktop.co.uk, WorktopHub, The Stone Co.

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